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A Proud Collaboration: Yafta Map and Spiro Spathis Unveil Egypt's Largest Soda Bottle

We are thrilled to be the first media partner for an Egyptian beverage brand since 1920, playing a crucial role in spreading awareness and brand recognition, especially following the boycott of pro-occupation brands. Yafta Map's primary objective was to effectively reach and retain customers, and we devised a strategic approach to achieve this goal.
 

Phase 1: Teaser Campaign

Our journey began with a captivating teaser campaign utilizing billboards strategically placed in high-traffic areas like the Suez Road, Al Mohandissen, and the October Bridge. These eye-catching billboards piqued the public's curiosity, generating widespread speculation and anticipation about the brand's identity.

Phase 2: Grand Unveiling

Following the successful teaser campaign, we orchestrated the grand unveiling of Spero Spathis, featuring a comprehensive media blitz across various channels. The brand's official advertisement was prominently displayed on multiple media platforms, including television, radio, and social media. Additionally, strategic placements on digital screens within major shopping malls ensured maximum visibility and brand recall.

The Impact

This meticulously crafted campaign resulted in Spiro Spathis becoming a household name, firmly establishing its presence in the minds of consumers. The brand's strong Egyptian heritage and commitment to quality resonated deeply with the audience, solidifying its position as a leading player in the Egyptian beverage market.

Sondos Shahin